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Studio Bozzetto & Co. // Brand and Visual Identity

A large letter B colored red, with two eyes and a familiar hat, which tells the long journey undertaken by Studio Bozzetto from 1960 to today and which looks to the future. The new logo aims to summarize the over 50 years of Studio Bozzetto's history with a single letter. It is immediate in its simple lines and communicates the kind of synthesis that has always characterized the most famous animation studio in Italy.


A large letter B colored red, with two eyes and a familiar hat, which tells the long journey undertaken by Studio Bozzetto from 1960 to today and which looks to the future. The new logo aims to summarize the over 50 years of Studio Bozzetto's history with a single letter. It is immediate in its simple lines and communicates the kind of synthesis that has always characterized the most famous animation studio in Italy.


A large letter B colored red, with two eyes and a familiar hat, which tells the long journey undertaken by Studio Bozzetto from 1960 to today and which looks to the future. The new logo aims to summarize the over 50 years of Studio Bozzetto's history with a single letter. It is immediate in its simple lines and communicates the kind of synthesis that has always characterized the most famous animation studio in Italy.


It was in fact 1960 when the animator and designer Bruno Bozzetto decided to found Studio Bozzetto in the historic headquarters in via Melchiorre Gioia in Milan. In the same year, Mr. Rossi was born, a character who quickly entered the Italian collective imagination and an icon recognizable at first glance, who has always been the "mascot" that represented the spirit of the Firm.

It was in fact 1960 when the animator and designer Bruno Bozzetto decided to found Studio Bozzetto in the historic headquarters in via Melchiorre Gioia in Milan. In the same year, Mr. Rossi was born, a character who quickly entered the Italian collective imagination and an icon recognizable at first glance, who has always been the "mascot" that represented the spirit of the Firm.

It was in fact 1960 when the animator and designer Bruno Bozzetto decided to found Studio Bozzetto in the historic headquarters in via Melchiorre Gioia in Milan. In the same year, Mr. Rossi was born, a character who quickly entered the Italian collective imagination and an icon recognizable at first glance, who has always been the "mascot" that represented the spirit of the Firm.

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