Mobo Digital Factory // Brand and Visual Identity
MoBo is a digital production company focused on 3D animation for international projects. Last year, the team approached me to help them establish a brand strategy and develop their visual identity in order to effectively communicate their offering and put them on the map for creative excellence.
After collaborating with the founders, we discovered the key points that would guide visual identity to accurately reflect who they are and what they do.
Three-dimensional. Bold. Powerful.
Starting from the logo, I arrived at a strong and modern font that embodies the power of 3D. The logo therefore develops a sense of momentum through a simple but interesting shape. Pairing these with a high-contrast black and white palette and minimalist typography completes the visual style.